League of the Most Interesting. Outrageous and Silly Bar Sports, crowd-sourced and voted on by Dos Equis Facebook fans, and listed on ESPN Mobile along side actual legitimate pro sports.
A food truck for the truly adventurous. Veal brain, cow tongue, ostrich, fried crickets and scorpions were served up to hungry New Yorkers. Photos were beamed to an iPad to share on Facebook or Twitter, friends could watch the hilarious action live
Facebook fans were challenged to assist the Most Interesting Man in creating the World's Most Interesting Jam. The winning recipe included bacon, flamingo feathers, grasshoppers, cuban oregano, and 24k gold flakes. Upon completion, a single jar was
The Most Interesting Man in the World was transporting his collection of priceless artifacts when his plane encountered mechanical failure. He parachuted his artifacts to safety, but now they lay scattered across the continent. By seeking out cl
The Academy aimed to give people advice on how to lead a more interesting life through online challenges or "coursework".  Players were ranked on how well they did in these various games. A fully integrated campaign that included a five-part we
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