Andrew Walko

Before the debut of Candy Crush's first television gameshow, we were tasked with creating some buzzworthy content.

Our Idea? Send three giant Candy Crush Mascots and their friend Taylor on an epic road trip across America in a huge branded tour bus. Their mission: to motivate America to “LevelUp and start playing Candy Crush again.

Starting in NYC, we documented  their journey as they saw the sights and challenged locals. After stopping in nine cities, the bus arrived in L.A. just in time to meet Mario Lopez for the show's premier. 

Concepting | Art Direction | Video

Project Components: Video

, Social, Influencer, Experiential, OOH, Contests

As an Official Olympic Sponsor, Samsung wanted to make a statement in Rio. One that embodied their new brand positioning of Doing What You Can't. 

And they wanted to do it in real-time. 

So instead of celebrating the brand itself, we created a 16-day on-the-ground narrative that celebrated the athletes and stories that embodied that core value of defying what's never been done.

Concepting | Art Direction | Video

Project Components: Video, Social, Influencers

Every student dreams of “making it.” But it’s “getting there” that’s the hard part.

So we turned a brand built on making ideas come to life, into a brand that makes careers come to life. Giving students the inspiration, tools, and access they needed to make it on their own, and make it all their own.

We transformed our social channels from promoting our software to promoting students. And gave them the spotlight by dedicating media dollars to tell their stories to the world.

We teamed up with top creative brands like Girl Skateboards, Fox ADHD, Marvel and Dreamville Records to connect these students with career-making opportunities. Each partnership gave hands-on, hard-to-get experience that elevated their skillsets – and their portfolios. In ways that not only launched their careers, but launched their work into a global conversation.

Every student success story became a new chapter of our campaign, inspiring a global community of creators to make, and then make better. 

Concepting | Creative Direction

Project Components: Identity System, Video

, Social, Influencers

Cannes Cyber Lion 2015 Shortlist | Engagement Platform

We transformed an entire Brooklyn neighborhood into The World’s Biggest Student Art Show, turning the artwork of 10 female students into 10 giant hand-painted murals – all in the name of empowering and elevating tomorrow’s female creative leaders. 

The walls were painted by Colossal Media, and outfitted with beacon technology, so passersby could unlock more info about the artists, collaboration and campaign through Adobe’s Behance mobile app – just by being nearby.

Concepting | Art Direction | Video 

Project Components: Video

, Social, Influencers, Experiential

For teens, combatting acne is a challenge - one that's compounded by all the misinformation floating around the web. So, we made a guide to clearing up the confusion - and their skin - in a language that they could understand: GIFs.

Concepting | Art Direction 

Project Components: Website
, GIFs
, Social

A healthy hair resource to help women identify the triple threats that damage their hair -- and give simple hair-repairing how-to's to mend split ends and grow hair longer and stronger. Content included animated gifs, infographic tutorials, and step-by-step videos. 

Concepting | Art Direction | Video

Project Components: Identity System, Website, Video, Photography, Illustrated GIFs, Instructional Graphics, Influencers

The assignment: get people to stop "googling it." And "Bing it" instead.

Focusing on the differentiating factors of Bing like travel, photography, culture, social connectivity, we realized Bing is about doing. A tool to find what you want to get out there and see, feel, climb, hear, dive into. So we turned to social to spread the word.

Each day of our 52-day summer launch started with a word. Search that word, and you unlocked tons of content from influencers, special stuff from Bing, and $$$ prizes.

That word was also really f**king pretty, thanks to handful of all-star typographers and photographers who injected an adreneline shot of inspiration into every daily post.

People didn't just want to search - they wanted to discover. And we gave them plenty to see.

Weekly Pin boards, crowd-sourced Spotify playlists, Instagram feeds and contests, Foursquare must-go lists (and of course Twitter and Facebook), gave fans all the ideas they needed to get out there and do.

Concepting | Art Direction 

Project Components: Multi-Channel Social Campaign, Original Typography & Photography, Product Integration, Website, Contests, Influencers

Over the course of five years I worked on the Most Interesting Man in the World campaign. The work took many forms from site builds, game designs, app development, epic events, TV commericals and even a jar of jam. 

Concepting | Design | Art Direction 

Project Components: TV, Radio, Game Design, Websites, Design Systems, Product Design, Contests, Influencers